Community Spotlight: PeytonR23
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Get ready to dive into the world of branding and marketing as we sit down with Very Unreal’s Chief Brand Officer, PeytonR23. In this exclusive member spotlight interview, PeytonR23 shares valuable insights, innovative strategies, and untold stories behind the iconic brand. Whether you’re a marketing enthusiast, aspiring entrepreneur, or simply curious about the magic behind successful branding, this conversation is a must-read. So, grab your favorite drink, get comfortable, and join us as we uncover the secrets to Very Unreal’s branding triumphs.
What inspired you to join the gaming industry and become the Chief Brand Officer of Very Unreal Inc.? I have been a social media leader for BHG and wanted to continue my journey with promoting through socials
Can you share a bit about your personal journey and experiences in the gaming world? I am 18, I’ll be 19 on the 28th of September. I love streaming and I currently stream on twitch(PeytonR23). I have a huge love of Pokemon and I have been collecting Pokemon cards since 2015. For my gaming side of things, I have been in BHG since March of 2024 and then left in August of 2024. I joined here and I’m currently grinding to be a streamer of Havoc Unit. I have been friends with DejaVU for a couple months and him, Jay and I have been friends for a while.
How has your background influenced your approach to branding and marketing within the adult gaming community?
My streaming background allows me to promote my streams on all socials and I have used that knowledge here to bring my ideas and brands to life for VU.
What are some of the unique challenges and opportunities you’ve encountered as a leader in the adult gaming sector? People going behind my back, socials not wanting to work and people just even having drama in the first place. It is annoying but if people have drama then whatever. I have easily overcome this though but just cutting those people out and moving on with my life
In your role, what strategies do you employ to ensure that the brand resonates with the diverse audience of adult gamers?
I plan on promoting the brand on all socials, my twitter, YT, and twitch. This will bring in gamers and people who want to hang. The main goal of VU is to have a community where people can chill and hang without worrying about dealing with the outside world
How do you navigate the balance between catering to adult gamers while maintaining a responsible and ethical brand image?
I navigate it by keeping the same image I use for everything. I don’t switch personality because I interact with someone different than my streams. What you see from me online is how I am not online
What role do you believe Very Unreal Inc. plays in shaping the future of the adult gaming industry?
I believe VU has the ability to change the gaming industry all together. I think that we here at VU have something everyone else doesn’t. A place to hang. We function more as a place of silence and chill to keep the mentals alright more then how other discords run where they require a certain rank to be in the discord. Here at VU, you don’t have to have a certain rank in the community, you just chill and hang.
What do you see as the most significant trends or developments in adult gaming, and how does Very Unreal Inc. position itself in response to these changes?
How do you ensure that Very Unreal Inc.’s brand and messaging align with the values and interests of the adult gaming community?
I make sure they align by having a team of individuals that makes sure the rules of professionalism are followed and that VU is represented in a positive light in everything we do within social media.
What do you consider to be the essential qualities for successful branding and marketing within the adult gaming space?
I believe that a calm approach to typing/speaking on the internet is an essential quality to have as well as checking in on people that are having a rough day/week. This ensures that everyone feels as welcome as possible and that you represent yourself and VU with a positive manor.
How do you approach building and maintaining relationships with partners and sponsors in the adult gaming industry?
I approach relationships in the gaming industry like a normal conversation, not forcing a decision on anyone and making sure everyone feels welcome
What measures do you take to differentiate Very Unreal Inc.’s brand from competitors in the adult gaming market?
I make sure that VU will be represented by promoting all our streamers on all socials whether that’s tiktok, twitter, instagram, snapchat, youtube and other socials.
What are some of the key considerations when developing branding and marketing strategies for a multi-platform adult gaming community?
- Audience
- Age
- Time spent online
- Games people play
How do you ensure that Very Unreal Inc.’s brand messaging is culturally sensitive and inclusive of diverse perspectives within the adult gaming community?
With neutral promotions on every socials, not promoting any religious beliefs or status. Promoting someone with their pronouns and their own brand regardless of what they believe
What do you find most rewarding about leading the branding and marketing efforts for Very Unreal Inc. in the adult gaming sector?
I love marketing and this position helps me gain a slight bit more knowledge on marketing as well as making branding and other promotional ideas for Very Unreal Inc.
Looking ahead, what are your vision and goals for the future of Very Unreal Inc.’s brand within the adult gaming industry?
1. At least 1K members in discord
2. Game nights and bonding nights with the team
3. Making sure content creators/streamers and gamers in the community get the help they need for socials
How can the VU community connect with you, whats your socials, stream, and gamertag?
You can find me on Twitch live every week at least once at PeytonR23
Twitter and YT is also PeytonR23
Xbox: Peyton12BOSS925
Epic: Sh4d0w_Fade
GD: Peyton1325
Steam: Peyton1725
Instagram: PeytonR189
